Back Market Lifestyle & Brand Photoshoot Q2 2026

We focused on the small, imperfect moments that make everyday life feel genuinely lived in: from clay-covered hands, sketches, open tabs and classrooms to homework at the kitchen table, music in the garden, Christmas presents and time shared across generations. Technology is always there, helping people make, learn, connect and figure things out as they go, but never taking over the scene. The interesting part is everything happening around the screen.

Client: Back Market
Joy Howard, CMO
Dan Brill, Executive Creative Director
Victor Antonelli, Senior Lead Art Director
Rachel Stone, Integrated Producer
Production, Art Direction: Lena & Artem 
Executive Producer: Artem Portugalskyi
Photographer: Lena Smirnova

Set Designer: Rebecca Martin 
Props Assistant: Lilith Spink 
Stylist: Hanna Shenson
HMUA: Marvin Glissmann
Light Designer: Žilvinas Garnelis
Light Technician: Kostya Rohov, Liza Root
Production Assistant: Yurii Gladkiy
Retouch: Lena Smirnova
Rental: Raw Light UG
Talent Agency: OSTWESTING STREETCASTING
Locations: plush74
Talents: Spyros, Janos, Mariana, Benny, Nozomi, Tsukasa, Lottie

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