Back Market: Lifestyle & Brand Photography

We partnered with Back Market to create an evergreen lifestyle image library that shows how technology enhances real life – without the clichés of mainstream tech ads.

Client: Back Market
Joy Howard, CMO
John Goodwin, VP Global Brand
Dan Brill, Executive Creative Director
Victor Antonelli, Senior Lead Art Director
Rachel Stone, Integrated Producer
Florian Lissot, Head of Design
Ray Ho, VP Product & Design
Eugena Ossi, Head of Product Marketing

Production, Art Direction: Lena & Artem
Executive Producer: Artem Portugalskyi
Photographer: Lena Smirnova
Set Designer: Oleksandra Patoka
Props Assistant: Julia Hartmeyer
Stylist: Hanna Shenson
HMUA: Evin, Marvin Glissmann
Gaffer: Žilvinas Garnelis
Production Assistant: Yurii Gladkiy, Yuliya Didchenko
Retouch: Lena Smirnova, Yunchen Lin

Rental: Raw Light UG
Talent Agency: Mattmüller Casting, OSTWESTING STREETCASTING
Locations: Anton Oliar, Wolkn Locations
Talents: Mikele, Felipe, Amber, Muriele, Valentin, Florepina